Take your brandto the next level
We help purpose-driven businesses and nonprofits take their brands to the next level by combining human-centered marketing with data-driven strategy.
What We Do
Being Design is a brand and marketing consultancy that helps nonprofits and B2B businesses build unforgettable brands that leave a positive impact on their markets and communities. By combining data-driven strategy with a relentlessly customer-centric approach to marketing, we’ll help grow your audience and increase revenue in a measurable and sustainable way.
We’ll help you develop a unique brand identity that differnitated position in your customers mind. We’ll improve your messaging, so you can communicate in exactly the way your audience needs to hear. And we’ll show you how to effortlessly turn customers–and employees–into raving fans. In short, we’ll take the guesswork out of marketing so you can attract more of the right customers for the right reasons.
Our goal is to help you build a brand that your audience will know, like and trust from day one. Our mission is to help you achieve yours.
We'll Help you to:
- Make sense of the digital landscape
- Grow beyond your existing network
- Clearly communicate your value
- Match your storytelling to your audience
- Measure your marketing ROI
- Re-invent your public image
How We Do It
Fractional CMO
Brand Strategy
Brand Positioning
Brand Adoption
Marketing Strategy
Marketing Roadmap
Research
Brand Audit
Marketing Audit
Audience Research
Ideal Customer Profile
User Journey Mapping
Identity
Visual Identity
Content Design
Brand Guidelines
Messaging Guide
Website Design
SEO & Analytics
SEO Audit
SEO Optimization
Ads Management
Analytics & Tracking
KPI Design & Reporting
Our Approach
1.
Clarity
We help you rediscover who you are, who you want to be, and what truly matters most to you and your customers.
2.
Creativity
We help you get out of your own head so you can think freely and find new ways of delivering on your brand's promise.
3.
Action
We provide a clear and actionable roadmap for implementing the next phase of your brand, then we get to work.
Testimonials
"John is one of the easiest people I know to work with. Aside from his calm and understanding presence, he is whip-smart and understands both the front and backend of digital projects. John is head and shoulders above anyone else I have encountered in brand & marketing consulting."
Tom Bershad
Founder of Next Level Advisors and AboutMeditation.com
"We made more progress in ten months with Being Design than we have in the last ten years without them. They are extremely professional and committed to engaging their clients in strategic and complex ways. Our experience with them has been extraordinary in every regard."
Allan Edmunds
Founder of Brandywine Workshop & Archives, and of Artura.org
"John is a creative problem-solver and a thoughtful visionary whose interests and experience go way beyond design and development. This makes him an ideal advisor and vendor to ventures like ours. I consider him part of our team."
Greg Robison
Executive Director, The Meditatio Foundation
Why we do it
Life it short.
With better marketing, you can spend less time doing what you hate (struggling to generate leads) and more time doing what you love (serving your customers and your community).
The world doesn’t need more marketers. What the world really needs is more entrepreneurs who have the time, the bandwidth, and the clarity to build profitable businesses that provide stable jobs.
We believe entrepreneurs have the power to save the world. Our mission is to save the entrepreneurs.