Welcome to Brand Therapy
Discover who you truly are, what your brand wants to be, and how to authentically communicate your message to the world.
Build out your entire brand messaging script in just 2 weeks, without having to hire a copywriter... or a psychologist.
Building a brand without knowing who you are is like building a house without a foundation. Before you can share your message with the world, you have to get clear on what you’re really trying to say.
In our proven brand therapy process, we’ll take you step-by-step through the 6 essential pillars of developing an authentic brand. In just two weeks, you’ll walk away with a comprehensive brand script that clearly defines your core messaging, and how to apply it across all your marketing channels.
Get clarity. Harness the power of your authentic voice. And build a brand that your audience will fall in love with.
How It Works
After just two short weeks, you’ll get total clarity on the 6 pillars of your brand.
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1. Your Origin Story
Identify your brand’s unique story arc, often rooted in the founder’s story. This is the spark that ignites your brand.
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2. Axis of Alignment (WHY)
Clarify your purpose, your beleifs, and your values... all the reasons your audience will align themselves with you.
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3. Customer Segments & Avatars (WHO)
Get to know your customers. What are their motivations, fears, aspirations, concerns, and values?
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4. Core Value Proposition (WHAT)
This is your core offering. Define what it is that you help your customers achieve in their lives.
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5. Unique Selling Proposition (HOW)
This is what sets you apart from competitors. Why should you customers work with you, and not someone else?
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6. Customer’s Transformation Story
Every customer is on their own personal hero's journey, and you are the guide that leads them to success. This is your brand's promise.
What's Included
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Five Live Workshops
A series of 5 eye-opening workshops of 90 minutes each (conducted via Zoom unless otherwise specified).
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Homework Assignments
Prior to each session, we’ll ask you to complete a simple yet powerful exercise to help facilitate the brand development process. Each assignment takes 20 minutes or less, and can be completed either in writing, or as a video response.
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Workshop documentation
Full documentation of the workshop (as a PDF and a Google Slide Deck), edited and annotated for clarity, as well as any other videos or content recorded throughout the duration of the intensive.
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Action Plan
A comprehensive implementation plan, including a copy model plus basic wireframes or mockups.
Meet Your Facilitators
John Cardone
Founder, Brand Therapist
Sandra Bershad
Brand Therapist, Creative Consultant
Unlock your potential
Clarity
We help you rediscover what you're best at, who you want to be, and what truly matters most to you and your customers.
Creativity
We help you get out of your own head so you can think freely and find new ways of achieving your most important goals and delivering on your brand's promise.
Action
We provide you with a clear and actionable roadmap of how to implement your brand on any medium or platform.
Testimonials
