Co-Founder & Principal
John Cardone is the co-founder and principal of Being Design Inc where he helps entrepreneurs and conscious leaders build impactful and values-driven brands. Through his unique combination of brand strategy, creative facilitation, and radical empathy, John is dedicated to transforming businesses by first transforming the people that run them.
With a background in public art, John cut his teeth in Syracuse, NY, where he ran a community arts center, developed after-school art programs, hosted a monthly slam poetry night, and served for one year as the city’s public artist in residence. After 5 years in the public art world, John changed careers and decided to try his hand at entrepreneurship. He founded Being Design with the dream of creating a better world by empowering socially conscious organizations to have a greater impact.
When not on the job, you will most likely find John at a local coffee shop, or taking long walks through the city with his wife and two young children. An avid traveler and student of culture, he has lived in France, Mexico, and Senegal, and speaks Spanish and French fluently. In his spare time, John co-facilitates a small group for young families, as well as a semi-annual retreat to prepare engaged couples for healthy marriages.