Before
After
The World Community for Christian Meditation
A Total Brand Overhaul for the WCCM
Bringing a global non-profit into the 21st century.
80%
Increase in total website traffic
54%
Increase in first-time website visitors
72%
Increase in average age views per user
2X
Increase in sales of online events
The Challenge
In 2020, The WCCM invited us to lead a comprehensive overhaul of the branding and marketing footprint of their multi-faceted global nonprofit. The goal was to bring the brand firmly into the digital age, and to amplify the good work they’ve already done. But with 75 national communities, 5 sub-brands, and 3 retreat centers, and 30 years of content, this presented quite the challenge.
The new brand would have to be nuanced enough to honor the organization’s legacy, but simple enough that it could be adopted by the 200k members and 75 national communities worldwide. The website needed to be visually appealing, but also organized and accessible to a global community across multiple languages. And lastly, the brand’s content needed to highlight the individual human beings behind the brand, and the vibrant community they had built over the years.
The Process
Over the course of 2 years, we lead the WCCM through a series of engagements resulting in a multi-phase build out of a world class community platform. We started with visioning, then moved on to strategy, and finally branding, all the while incorporating stakeholder feedback from national communities around the globe. After the rebrand was complete, we spend the next 18 months rolling out a series of 5 websites including a content site, a donation site, a community forum, a video streaming platform, and a retreat center and event registration site.
The RESULT
After 2 years of work, we produced over 1000 unique brand assets that represented 1 global brand, 75 national community brands, as well as 6 additional sub-brands for unique programs within the WCCM.
Within 1 month of publication, our new brand guidelines had already been adopted by each of the major countries, as well as all media channels of the parent brand.
In addition to the primary website, we also launched a fully integrated donation platform, an event registration system, a community site, and an on-demand video streaming platform.
INDUSTRY
- Meditation & Spirituality
- Non-Profit / Charity
SERVICES
- Strategy
- Content Strategy
- Branding
- Web Design
- Graphic Design
- eLearning Implementation
- Multi-tiered Membership Portal
- Donation System
- eCommerce
- Resource Library
- Illustration
- Meditation App Styling
Well done!
“Working with John’s team has been an absolute delight. We didn’t give them an easy task, but they rose to the challenge and led us through the long and winding road of branding and digital marketing. Their work will have an enormous impact on our community. In fact, it already has.”
Laurence Freeman OSB
Director of The WCCM and Bonnevaux Centre for Peace
Event System
Custom Event System
- Template for single events pages
- Template for events archive pages
- Multiple search options
- Template for checkout page
National Communities Search Feature
- Find a community
- Join a meditation group
National Communities Website Template
- Branded website template for all 49 of the WCCM national communities to utilize
- Easy drag and drop editor
- Connection to the International Website
Donation Portal
- Easy Payment Interface
- Saved Donor Profiles
COMMUNITY SITE
Making Connections, Nurturing Community
With the help of MightyNetworks, we launched a free, interative community portal whose membership grew to 3,000+ users in just 3 months.
Member Profile
Members Directory
Discover Content
Event Registration
Courses
Learning Managment System
E-Learning Platform
- Course Sales Pages
- Private messaging with teacher
- Friending & Invites
- Easy Access to Courses
- Paid and Free Course Libraries
Self Paced Learning, on Any Device
As part of the community portal, we designed a space for self-paced learning, accessible on any device
Course List View
Sales Pages
Course
Lessons
Course Content
Many Thanks
“Working on the new WCCM website has been an exciting process. It will be of immense benefit to both new and existing meditators. The simplicity of design has unified the enormous work of WCCM making it more accessible and contemporary. It beautifully reflects our growing international Community and will appeal to many who are searching for a spiritual dimension.”