The World Community for Christian Meditation
The School of Meditation
A Community Management Platform for a Global Non-Profit
The Challenge
The World Community for Christian Meditation (WCCM) is a global non-profit with presence and 150+ countries, and roughly 200,000 members worldwide. Given the breadth complexity of their membership and content needs, the wanted to develop a digital platform that could serve as both an internal social network, and also a channel for distributing content across languages and disciplines.
The Process
Over the course of 2 years, we lead the WCCM through a series of engagements, the lead to the multi-phase build out of a world class community platform. We started with visioning, before moving on to strategy, then branding, all the while incorporating stakeholder feedback from national communities around the globe.
The RESULT
After just 6 months, we launched an MVP consisting of an MLS and member portal. Six months later, we launched resources for national communities, and better eCommerce capabilities. Finally, we built out a full resource library, developed new sales channels, improved usability and SEO throughout the site.
INDUSTRY
- Non-Profit
SERVICES
- Strategy
- Content Strategy
- Branding
- Web Design
- eLearning Implementation
- Resource Library
The STRATEGY
Discovery, Planning, and Prioritization
Fortunately the WCCM was patient and wise enough to embark on an open-ended strategy engagement with us before committing to a single deliverable. Over the course of three short weeks, we co-developed a comprehensive and clearly prioritized action plan for how to achieve the project goals over the next 12 months and beyond.
Timeline
Content
The Brand
A brand that honors its history
Based on the findings from our strategy engagement, the client agreed that it was necessary to create an independent sub brand, distinct from the parent organization, that would honor the history and legacy of the WCCM, but that would also appeal to younger audiences. This brand would also have to clearly communicate the platform’s value proposition and core values.
The Website
Brochure in the front.
Social learning platform in the back.
Based on the findings from our strategy engagement, the client agreed that it was necessary to create an independent sub brand, distinct from the parent organization, that would honor the history and legacy of the WCCM, but that would also appeal to younger audiences. This brand would also have to clearly communicate the platform’s value proposition and core values.
Brochure Site
Social Learning Platform
Full User Profile
- Fully Editable User Profile
- Private messaging
- Friending & Invites
- Easy Access to Courses
Members Directory
- Find, Search, Friend
- Advanced Search by Profile Meta
- Global Community Finder
Multi-Media Courses
- Multi-Media Course Content
- Contact the Instructor
- Easy Course Navigation
- Join Group Discussion
Resource Library
Compiling decades of content into a centralized resource library.
The client has been generating multimedia content–audios, videos, books, presentations–for decades. Unfortunately, most of the content was spread disparately over several platforms, languages, media types, and national community websites. Over the course of 12 months, we managed to compile, organize, curate, and reformat years of content into a robust library suitable for teachers, students, lifelong meditators, and newcomers alike.
