John Cardone

Hi, I’m John!

I’m a Philadelphia-based branding and marketing consultant dedicated to helping purpose-driven leaders build brands that change lives—starting with their own.

My mission is to give people the clarity, courage, and conviction to live life on their terms and fulfill their highest calling. Because I combine positive psychology and personal development with brand strategy, my clients often refer to me as “The Brand Therapist.”

With a background in public art, I cut my teeth in Syracuse, NY where I lived for 6 years. During that time, I ran a community art center, developed after-school programs, hosted monthly slam poetry nights, and served a year as the city’s public artist in residence. However, after five years, I realized I could have a more significant positive impact through the ethical application of business than through fine art alone. In a complete 180, I decided to try my hand at entrepreneurship. 

I founded Being Design with the dream of helping socially conscious organizations increase their impact through intentional branding and marketing. Beyond Being Design, I also serve as the founder and president of SENT Philadelphia, a local community for Catholic entrepreneurs.

I’m an avid traveler and student of culture; I’ve lived in France, Senegal, the Middle East, and Mexico. I speak four languages—English, Spanish, French, and Wolof—and am currently working on my Italian. 

In my spare time, I co-facilitate a small group for young families and lead semi-annual retreats to help engaged couples prepare for healthy marriages.

If you’d like to work together, or explore a project, shoot me an email!